This past month I was reading about the backlash over a filler found in most ground beef called "lean finely textured beef" or "pink slime". The stuff is basically made from the electronically separated bits of the cow carcass that are treated with ammonium gas to kill the germs. What is left is technically ground beef, but is not the most appetizing. If you don't believe me then take a look here
While I was driving home from work yesterday it suddenly occurred to me that Christian movies are just like pink slime.
1 - They both have been sanitized. I'm not sure where it happens in the film making process, but it seems that at some point every Christian film is washed in that cloud of ammonium gas. The result is something clean, sanitized and safe for the whole family to eat.
2 - They both don't look very appetizing - So you're at the multiplex on a Friday night with $10 burning in your pocket. Quick what do you go see? Fireproof or Eagle Eye? Courageous or Moneyball? October Baby or The Hunger Games? Hollywood knows how to sell the sizzle on their steak.
3 - They both suffer from bad public perception. "It's 100% beef" cry the pink slime manufacturers. Sure, but it looks gross. "It's a great movie for the entire family" yeah it may be 100% movie but that doesn't mean I want to consume it.
Great restaurants normally boil down to one thing, how good is the food. Serve up a big plate of pink slime enough times and your are out of business. The same way people don't go to a restaurant to eat an inferior meal, people don't want to go to the movies to watch an inferior film. People want to be entertained, to get lost in a story and its characters.
The best way to reach people with your film is to make it with excellence and integrity. Quality does still matter, and all that starts with a great story and not with a big steaming bowl of pink slime.
I am a screenwriter and a story teller. Jesus related to the culture of the day through simple stories that illustrated God's kingdom principles. My passion is to follow his example.